Personalised push
notifications and SMS

Softcube allows the retailer to know each customer’s needs. Once the retailer knows what a customer wants, it results in better sales and customer loyalty. Basically, Softcube is three things: customer shopping data, algorithms to analyze it and channels to get in touch with the customer.

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Algorithms produce shopping recommendations for the customer based on data about previous purchases. The goods meant to be valuable for the customer can be sent through a number of channels, like the website’s recommendation section, personalized SMS or push notifications. For example, the customer would receive an SMS with recommended items, a special discount or as a birthday gift. Beacon-driven push notifications can inform a client in the mall, giving him an emotionally positive shopping experience in the real world. Softcube-generated items sent through push or SMS help to increase sales and loyalty, reduce churn rate. Recommended items inside an SMS or push notification are specific items for each individual customer, and can be generated in a unique process, for each particular occasion.

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Softcube helps to maintain a good balance of delivering the right information at the right moment – all without sounding spammy. Mobile has become the most impactful communication platform due to its massive growth over the past five years, clocking in an impressive 85 percent penetration rate with just Generation Y alone. The ability to reach customers directly on their smartphone can help boost visibility as long as their devices are powered on.

Algorithms produce shopping recommendations for the customer based on data about previous purchases. The goods meant to be valuable for the customer can be sent through a number of channels, like the website’s recommendation section, personalized SMS or push notifications. For example, the customer would receive an SMS with recommended items, a special discount or as a birthday gift. Beacon-driven push notifications can inform a client in the mall, giving him an emotionally positive shopping experience in the real world. Softcube-generated items sent through push or SMS help to increase sales and loyalty, reduce churn rate. Recommended items inside an SMS or push notification are specific items for each individual customer, and can be generated in a unique process, for each particular occasion. Personalised push notifications and SMS

Softcube allows the retailer to know each customer’s needs. Once the retailer knows what a customer wants, it results in better sales and customer loyalty. Basically, Softcube is three things: customer shopping data, algorithms to analyze it and channels to get in touch with the customer.

SMS and push-notifications increase total sales size by being in constant contact with customers, making them feel thought of and generating an emotional bond. It is not simply a discount — it is personal touch. You show the customer something similar or complementary to what he or she has already viewed or purchased. Recommendations for SMS and push notifications are