70 Video Marketing Statistics for 2020

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It seems that 2020 can already be called the year of video content. Hype over video as a powerful means of advertising is spreading among businesses lightning fast. And the volume of video marketing statistics is growing as well.

Video marketing statistics — all mobile traffic

According to a Sandvine report published by Statista, YouTube, Facebook, Snapchat, and Instagram are responsible for more than 59% of all mobile internet traffic. Not to mention that Facebook video accounts for 2.5% on its own.

So if you want to see the influence of video in marketing statistics, you may be interested in data collected from precisely these platforms. Enjoy!

Video Marketing Statistics You Need to Know

Let’s start with some stats about video marketing and the use of video content in general.

  • 82% of all internet traffic will be video by 2022. (Cisco, 2019)
  • Spending on video advertising in the United States is projected to increase to $22.19 billion by 2021. (Statista, 2019)
  • Mobile video ad spending in the United States is expected to reach nearly $25 billion by 2022. (eMarketer, 2019)
  • Mobile video ad revenue in the United States is projected to increase to $8.67 billion by 2023. (Statista, 2019)
  • Social video ad spending in the United States is expected to reach $14.89 billion by 2021. (eMarketer, 2019)
  • US viewers aged 18 to 34 spend 94 minutes on average watching online video via desktops per week. (Statista, 2019)
  • US viewers aged 18 to 34 spend 105 minutes on average watching online video via smartphones per week. (Statista, 2018)
  • 50% of users in the United States watch online video content every day. (Statista, 2019)
  • “What shows to watch” and related search queries increased by nearly 30% from 2018 to 2019 and remain steady. (Think with Google, 2019)
  • More than 50% of parents claim that video ads from companies that address their back-to-school anxieties are memorable to them. (Think with Google, 2017)
  • 87% of marketers used video as a marketing tool in 2019. (HubSpot and Wyzowl, 2019)
  • 68% of people surveyed claim they use Facebook Stories, Instagram Stories, or Messenger Stories at least once a week. (Facebook IQ, 2018)

By the way, don’t forget to check out fifteen captivating video ads produced by world-famous brands to find inspiration to create video ads for your own business.

YouTube Video Advertising Statistics

Want to launch some YouTube ads? Here are YouTube video advertising stats for you.

  • 81% of YouTube viewers in the United States are 15–25 years old. (Statista, 2019)
  • YouTube is anticipated to have 210 million viewers in the United States by 2022. (Statista, 2019)
  • 38% of YouTube viewers in the United States watch videos several times a day. (Statista, 2019)
  • 86% of viewers in the United States claim they often watch YouTube to learn something new. (Think with Google, 2017)
  • Viewers started watching “relaxing” videos on YouTube 70% more between July 2017 and June 2018. (Think with Google, July 2017 – June 2018)
  • 7 in 10 viewers take advantage of YouTube to solve problems they’re having with their hobbies, work, or studies. (Think with Google, 2017)
  • There’s more learning-related content on YouTube than books in the Library of Congress. (Think with Google, 2017)
  • There are 500 million views of learning-related YouTube content every day. (Think with Google, 2017)
  • 50% of viewers turn to YouTube to see something unique. (Think with Google, 2017)
  • YouTube makes 46% of viewers feel prepared for a task, activity, or event. (Think with Google, 2017)
  • People searched for how-to sports videos on YouTube two times more from January to October 2017 than from January to October 2016. (Think with Google, 2017)
  • The number of earned views on YouTube increased fivefold in 2017. (Think with Google, 2017)
  • 86% of the top 200 beauty videos on YouTube were made not by brands or professionals but by YouTubers. (Think with Google, 2017)
  • 1.5 billion people visit YouTube each month. (Think with Google, 2017)
  • Collaborations with YouTube creators increase brand awareness four times more than collaborations with celebrities. (Think with Google, 2017)
  • Sequencing 6-second ads with longer skippable ads drives a significant lift across the marketing funnel, from awareness to purchase intent. (Think with Google, 2018)

And if you want to compare the effectiveness of YouTube and other Google ads versus the effectiveness of Facebook ads, read this guide where we list the pros and cons of both platforms.

Facebook Video Marketing Statistics

Now let’s analyze some Facebook video marketing statistics.

  • Facebook is expected to generate $9.58 billion in annual video advertising revenue by 2021. (Statista, 2018)
  • Brands publish an average of 7 Facebook video posts every month. (Statista, 2018)
  • More than half a billion people watch video content on Facebook every day. (Forbes, 2017)
  • 30% of mobile shoppers in the United States claim video is the best way to find new products. (Facebook Business, 2017)
  • 1 in 5 videos on Facebook is a live broadcast. (Facebook Business, 2017)
  • 41% of people surveyed across 10 markets watch more mobile video than before because it feels personal. (Facebook Business, 2019)
  • Facebook users watch at least 85% of video content with no sound. (Digiday, 2016)
  • 85% of marketers claim Facebook video has been successful for them. (Wyzowl, 2019)
  • 35% of marketers have used Facebook Live, and 74% claim it has been successful for them. (Wyzowl, 2019)
  • 300 million people create Facebook Stories every day. (Facebook IQ, 2019)
  • There are 2 million monthly active advertisers on Stories. (Facebook IQ, 2019)
  • 80% of Stories with voice-over or music drive better lower-funnel results than no-sound ads. (Facebook IQ, 2018)
  • 83% of videos containing stickers show better performance for conversion objectives. (Facebook IQ, 2018)
  • More than half of people who take advantage of Stories claim they’re buying online more thanks to this type of content. (Facebook IQ, 2018)
  • 69% of people claim Stories published by brands are a great way to find new products or services. (Facebook IQ, 2018)
  • 62% of people claim Stories evoke their interest in a brand or product. (Facebook IQ, 2018)
  • 31% of people claim they will be more likely to use Stories to connect with brands they like. (Facebook IQ, 2018)
  • 51% of users desire Stories from brands that tell about sales and promotions. (Facebook IQ, 2018)
  • 51% of users desire Stories that are quick and easy to understand. (Facebook IQ, 2018)
  • 45% of users desire Stories that offer tips or advice. (Facebook IQ, 2018)
  • 44% of users desire Stories that introduce new products. (Facebook IQ, 2018)
  • 59% of mobile ads tell about the brand in the first few seconds. (Facebook IQ, 2017)
  • 44% of ads adapted to mobile tell about the brand in the first few seconds. (Facebook IQ, 2017)
  • 38% of traditional ads tell about the brand in the first few seconds. (Facebook IQ, 2017)

After analyzing these Facebook video ads statistics, we recommend you watch the 30 best Facebook video ads made by top companies and find some ideas you can use in your own marketing.

Instagram Video Advertising Statistics

If you’re planning to create ads on Facebook, you should also do this on Instagram, which is one of Facebook’s placements. But first, let’s take a look at a few video marketing stats.

  • 25% of videos shared on Instagram are created with the Boomerang mobile app. (Instagram Business, 2017)
  • In 2017, Instagram experienced an 80% increase in time spent watching video compared to 2016. (Instagram Business, 2017)
  • 45% of Instagram users believe they will watch more mobile video in the future. (Instagram Business, 2017)
  • 66% of frequent diners want to visit fast food restaurants after seeing photos and videos of their friends on Instagram. (Instagram Business, 2016)
  • 88% of marketers claim Instagram video has been successful for them. (Wyzowl, 2019)
  • 17% of marketers have used Instagram TV (IGTV), and 53% of them claim it has been successful for them. (Wyzowl, 2019)
  • 500 million people create Instagram Stories every day. (Facebook IQ, 2019)
  • People are watching Stories much more than any other mobile format. (Facebook IQ, 2018)
  • Ads that show the best performance have shorter, more succinct scenes. (Facebook IQ, 2018)
  • Instagram is the second most frequently accessed social network accounting for 16% of social media users in the United States. (Statista, 2019)

Snapchat Video Advertising Statistics

Did you know that users post nearly 400 million Snapchat Stories every day? Here are some other Snapchat stats for video marketing specialists.

  • Snapchat has 203 million daily active users. (Statista, 2019)
  • Snapchat is the most popular social network among teens in the United States. (Statista, 2019)
  • Snapchat is the 8th most popular social network in the United States by number of members, with an 18% of whom uses Snapchat. (Statista, 2019)
  • Snapchat is the third most frequently accessed social network, with 13% of social media users in the United States. (Statista, 2019)
  • Snapchat is the second most popular messaging app in the United States, with nearly 48 million users. (Statista, 2019)
  • Snapchat has a 2.3% share of all US social network advertising revenue. (Statista, 2019)
  • Snapchat ad spending is anticipated to reach $767 billion by 2020. (SEC, 2017)
  • The Snapchat app has nearly 50 million worldwide downloads, which is more than YouTube, Netflix, and Spotify. (Sensortower, 2019)

Now It’s Time to Use Data

As you can see from these statistics, video marketing has something to offer. However, the offers don’t end there. As a reward for reading this post, let us give you a little present:

Keep in mind that the ad you see above was created by artificial intelligence.

And we’d like to give you 10 FREE video ads like this one so you can advertise your own business.

Do you want videos for your store?

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