How to Survive Facebook Blueprint Certification

How to Survive Facebook Blueprint Certification

Reading Time: 10 minutes

It takes great effort to climb a mountain, but it’s worth it. You need to find a route, gear up, and plan your trip.

Getting a certificate on Facebook Blueprint is like climbing to the top of the Facebook advertising mountain. If you want to get to the top, you should get ready for lots of tutorials, online courses, and tutors.

We want you to reach the top successfully. Don’t know how to pass Facebook Blueprint certification? Find out in our Facebook Blueprint review. Let’s get started.

What is Facebook Blueprint?

Facebook Blueprint is a platform that allows you to improve your skills with Facebook, Messenger, Instagram, and Audience Network marketing. The platform offers both free online courses and paid certifications.

To start, go to the Facebook Blueprint home page. Then click Register in the top right corner.

facebook blueprint certification - home page

Next, set up your profile:

  1. Enter your first name and last name
  2. Specify your reason for advertising
  3. Choose your preferred language
  4. Enter your business name
  5. Choose an industry
  6. Enter your work email

After getting access to Facebook Blueprint, choose one of the three methods of learning: eLearning, certification, or in-person.

Blueprint eLearning

Blueprint eLearning is a selection of free online courses for small companies and ad agencies that want to improve their Facebook ad performance. You can choose from 17 different categories that include over 90 free courses. Check out the full list of categories:

  • Get started with Facebook
  • Get started with advertising
  • Learn advanced buying options
  • Target the right audience
  • Build awareness
  • Drive consideration
  • Generate leads
  • Promote my app
  • Increase online sales
  • Increase in-store sales
  • Choose ad formats
  • Get creative inspiration
  • Manage ads
  • Measure ad performance
  • Learn about Messenger
  • Learn about Instagram
  • Distribute and monetize content

To enroll in Blueprint eLearning courses, go to the Facebook Blueprint home page and click Start Courses. After this, choose a method of study by clicking Home or Browse in the left side menu.

If you click Home, you’ll see all courses sorted by category. Also, there are three helpful links at the top of the home page: Course Updates, FAQ, and Support & Feedback.

facebook blueprint certification - home method of study

If you click Browse, you’ll see categories. Click on a category to open a new page with courses. There are also three quick links you can follow: All Activities, All Sessions, and Awards.

facebook blueprint certification - browse method of study

Click All Activities to sort courses by relevance, name, or recency. You can also filter courses by duration and difficulty. Choose between short (0–5 minute), medium (6–20 minute) and long (20+ minute) courses. If you know your current level of knowledge, it can be convenient to sort by beginner, intermediate, and advanced courses.

On the All Sessions page, you can filter Blueprint Live events by city and enroll. Specifically, these events take place in 48 cities in Argentina, Australia, Belgium, Brazil, Britain, Chile, China, Denmark, Finland, Germany, India, Indonesia, Israel, Italy, Japan, Mexico, the Netherlands, New Zealand, Nigeria, Norway, Peru, the Philippines, Poland, Spain, Singapore, Sweden, Thailand, the UAE, and the USA.

Click Enroll next to the preferred session and wait for an email with details.

The Awards page allows you to choose the Award for Completion that you want to get. An Award for Completion is a measure of progress in Blueprint eLearning. You get one when you finish a course. Each award is unique and reflects the name of the course.  

You can create an individual plan for Blueprint eLearning study if you want. To do so, click on  Plan in the left side menu. As a result, you’ll see events and added courses.

facebook blueprint certification - plan

If you want to add a course to your plan, click on the course you want to add. Then click the Add To Your Plan icon in the left corner.

facebook blueprint certification - add to plan

Click the Add to Favorites heart icon in the top right corner to add a course to your favorites. Even if you add a course to favorites by mistake, you can remove it by clicking the button again.

facebook blueprint certification - add to favorites

You can find your favorite courses in your profile. Click the More button on the left side menu, then click on Favorites.

facebook blueprint certification - more button

When you pass every course in a category, you’ll get a certificate of completion. You can find it on your profile by clicking the More button in the left side menu, then clicking History. You’ll also see a list of viewed, started, passed, failed, and removed courses.

facebook blueprint certification - history

Remember that a Blueprint eLearning certificate of completion isn’t an official document; it’s just a measure of your progress.facebook blueprint certification - certificate of completion

Blueprint Live

If you don’t like сramming, you can study offline with real people thanks to the Facebook In-Person program, also called Blueprint Live.

Blueprint Live offers exclusive one-day workshops for agencies and advertisers who run ads on Facebook and Instagram. These workshops are guided by Facebook experts. Over 10,000 people have participated in Blueprint Live workshops, which take place in 61 cities around the world including Amsterdam, Chicago, Dubai, Hamburg, London, Los Angeles, Milan, New York City, Paris, Rome, Singapore, Stockholm, Toronto, and Warsaw.

Note that you can take part in Blueprint offline events only by invitation. To get an invitation and learn more about upcoming events, contact a Facebook partner. Any company that uses Facebook ads can become a Facebook marketing partner.

To choose your marketing partner, go to Facebook Business. After that, scroll down to the bottom of the page and click on Facebook Marketing Partners in the Resources section.

facebook blueprint certification - facebook business

Then scroll down the page, locate the Find a Partner button, and click on it.

facebook blueprint certification - find a partner

Under Solution Types, click Creative Platforms to find a partner platform.

facebook blueprint certification - creative platforms

Blueprint Certification

Blueprint Certification is granted after you pass an official test of knowledge that confirms your professional marketing skills and helps you stand out from other marketers.

There are two types of Blueprint Certification: Facebook Certified Planning Professional and Facebook Certified Buying Professional. Besides, each Facebook Blueprint certification exam actually consists of two multiple-choice exams.

Facebook Certified Planning Professional

If you’re a professional in planning Facebook advertising campaigns, you should choose the Facebook Certified Planning Professional. This certification requires a high level of knowledge in managing Facebook Pages, targeting audiences, using advertising objectives, and implementing planning strategies. To get certified, you must pass two exams:

  1. 310-101: Facebook Advertising Core Competencies
  2. 322-101: Facebook Certified Planning Professional

Not sure how to study for these exams? You won’t have to search for materials on the internet if you study with Blueprint eLearning courses. For this purpose, we’ve compiled a list of courses to prepare for each exam.

Here’s a list of courses to prepare for the Facebook Advertising Core Competencies exam:

Check out these courses to prepare for the Facebook Certified Planning Professional exam:

Facebook Certified Buying Professional

Do you want to confirm your knowledge in creating and buying advertising? If so, you should become a Facebook Certified Buying Professional by passing two exams:

  1. 310-101: Facebook Advertising Core Competencies
  2. 321-101: Facebook Certified Buying Professional

We’ve already listed Blueprint eLearning courses for the Facebook Certified Planning Professional exams. The list for Facebook Advertising Core Competencies is the same, but the list for the Facebook Certified Buying Professional exam is unique:

To start the certification process, open the Facebook Blueprint home page by clicking Certification in the top horizontal menu. You’ll see two blue buttons: Schedule/Take Exam and Take Systems Check Test.

facebook blueprint certification - take systems check test

Click Take Systems Check Test to simulate the process of taking the exams. Check out the exam policies and procedures and verify the minimum system requirements on this page. Then click on Simulate the Exam Experience.

facebook blueprint certification - simulate the exam experience

On the System Test page, follow the steps and download PVproctor, an exam simulation application. Open the downloaded file and set up PVproctor. This program will check your webcam, microphone, and internet connection. If your browser connection is secure, you’ll answer one question and the test will be completed.

When you’ve successfully finished the Systems Check Test, go back to the Facebook Ad Certification page. Then click on Schedule/Take Exam. As a result, you’ll be redirected to the Pearson VUE Certification home page. Choose an exam from the catalog, then choose a date and time, register, and pay.

facebook blueprint certification - pearson vue home pageYou’ll have only 75 minutes to pass each exam, which includes 50 to 60 questions. The highest possible score is 1000 points. The minimum passing score is 700 points.

After getting certified, you’ll get your personal badge of achievement. You can share it on any social network, on your blog, in emails, and on your CV. Furthermore, every badge is unique and anyone can check its authenticity.

Keep in mind that you can get a certificate only if you have at least six months of experience in Facebook marketing. Don’t have enough practice? Study with eLearning and gain some experience.

Cost of Facebook Advertising Certification

The Facebook Blueprint Certification cost will be about $300 in total. This cost includes $150 for each exam, but the final price may vary depending on your country. You can pay for exams using AMEX, Visa, or Mastercard.

You can reschedule or cancel an exam within 24 hours of registering for the exam. If you do, you’ll get your money back. But If you fail an exam and want to retake it, you’ll have to pay the total Facebook certification cost for the exam again.

Note: A Blueprint Certificate is valid for one year.

Three tips for passing Facebook Ads Certification

How can you pass the certifications successfully? First, don’t cheat. Second, follow the Blueprint Certification requirements. We’ve prepared three simple but useful tips for passing Facebook Blueprint exams that will help you when taking your exams.

Plan ahead

Before the exam, enter a room, close the door, and take away distracting things: electronic devices, watches, wallets, bags, books, notebooks, and outerwear.

A proctor must verify your identity before you begin each test. To prove your identity, you have to show a passport, driving license, green card, identification card, or other official document. Then the proctor will check your workplace through the webcam. Prepare a separate webcam to show your room if you’re using a laptop camera.

You need to be able to communicate with the proctor and pass the exams in English. If English isn’t your native language, make sure your language skills are sufficient before the examination.

facebook blueprint certification - plan ahead

Don’t be a chatterbox

A Facebook Blueprint exam isn’t the right time to chat with anyone, including your proctor. A proctor isn’t allowed to disclose any exam content.

You can only get technical support or ask about the examination process through the proctor chat. You can’t use your mobile phone except to reach a proctor in case of emergency.

Remember that nobody can enter your room when you’re taking an exam online and you can’t ask your friends for help.

facebook blueprint certification - chatterbox

Be honest

Before starting an exam, you have to sign a non-disclosure agreement that obligates you not to copy, reproduce, distribute, or publish exam materials and questions before, during, or after the exam. If you violate the agreement, you won’t be able to get certified for three years.

facebook blueprint certification - be honest

Final thoughts on Facebook Blueprint Certification

Facebook Blueprint Certification has encouraged thousands of marketers, advertisers, and entrepreneurs to improve their skills in creating different types of ads and running ad campaigns on Facebook.

We hope that this guide will help you get your own certificate and get one step closer to producing awesome Facebook ads for your product or company. And by the way…

Finally, if you need help creating video ads, consider using the Softcube neural network. Our AI is able to produce thousands of videos at short notice and for a price lower than the cost of a video production company. For more details, contact us via live chat. Good luck with your certification!

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