Did you know that 80% of people remember what they see while only 20% remember what they read? Wyzowl has created an infographic that perfectly illustrates this. You’ll barely recall this article in a few days. But a well-designed visual can sneak into your mind and stay there for a long time.
When it comes to online shopping, we see static banner ads everywhere, but our brains barely notice them. That’s why marketers are actively attracting new clients using video content on various platforms.
Why use video ads on Facebook? According to Forbes, over 500 million users watch video on Facebook every day. This is the first significant advantage of showing your videos ads there.
What Are The Benefits of Facebook Video Ads?
There are five main benefits of video advertising on Facebook.
Benefit 1. The Most Attention-Grabbing Ad Format
Compared to text and images, video is a more effective method to catch customers’ attention, especially on Facebook. Video content demonstrates products in motion, emphasizing their features in the form of unique and creative stories.
Here are some numbers for you according to a report by Wyzowl:
- 68% of marketers have used video ads on Facebook
- 87% of these marketers consider Facebook video ads to be effective
- 81% of customers have bought a product after watching a brand’s video
One of the greatest advantages of Facebook video ads is that you can display them on extra placements. What are placements?
Benefit 2. Extra Placements for Online Promotion
The Facebook family consists of four platforms where marketers can spread their messages: Facebook, Instagram, Messenger, and the Audience Network.
In addition to Facebook, video ads can be run on two other placements: Instagram and Messenger. You can spread your budget among all three of these placements to reach a much bigger audience and consequently increase brand awareness and plenty of other metrics.
Benefit 3. Facebook Video Ads Increases Your Brand Awareness
Facebook recommends using video advertisements for two promotional objectives: brand awareness and video views. However, there are other objectives you can also chase with video advertisement:
- Reach. Display your ad to the largest possible audience.
- Traffic. Lead people to your website or app.
- Messages. Start conversations with leads in Messenger.
- Conversions. Get users to take a certain action on your website.
- Engagement. Get users to engage with your video ad posts.
- Store visits. Create video ads for multiple local stores.
- App installs. Increase your app downloads.
- Lead generation. Build interest in your business.
As of March 2018, brand awareness was the cheapest objective of Facebook ad campaigns worldwide. Based on average cost per mille (CPM), or the cost per thousand impressions, this diagram shows the cost of each objective:
So if you want Facebook users to recall your brand through video ads, you’ll get a double advantage. You’ll not only reach your target audience but also save money.
Benefit 5. The Second Largest Audience After Google
Always trust the numbers. Facebook is one of the most popular platforms for running video ads. Currently, this social media platform has over 2 billion monthly active users. For this reason, tens of thousands of companies run their advertising campaigns there.
3 Best Practices of Facebook Video Ads Campaigns
Now that you know the major benefits of video ads on Facebook, let’s review successful campaigns of other projects. We’ve analyzed three success stories to get you inspired to create your own promotion strategy.
Thanks to Facebook video ads, Baked NYC, a New York City-based confectionery, increased their number of leads by 1.5 times.
The company achieved this by taking advantage of a smartphone, tripod, lamp, and the Facebook Mobile Studio tools. These tools allow you to create engaging video ads effectively. As a result, the bakery’s pie sales grew by 40%.
LoveBook is a company that prints personalized gift books. They increased their sales threefold with the help of video ads and love. LoveBook encouraged their customers to record videos right at the gift-giving moment. Sincere and pure emotions are a sure way to attract new leads.
Inspiralized is the heartland of healthy food. The company sells cookbooks in its shop, shares guides on how to cook vegetables, and promotes its unique cooking machine by creating video content. Video ads of the Inspiralizer (that’s what they call their product) on Instagram have increased the company’s click-through rate by 3.4 times.
How to Create a Perfect Facebook Video Ad
Facebook offers the following recommendations to capture maximum attention from leads:
- Upload your videos directly to Facebook instead of linking to external videos.
- Create mobile-friendly videos (over 50% of viewers come from mobile).
- Consider making the length of your videos less than 15 seconds.
- Mention your brand in your ads as soon as possible.
- Include different visuals to make your videos catchy.
- Add text and subtitles (over 85% of users watch video ads without sound).
Awesome Facebook Video Ads Created by AI
Facebook video ads are a fast-growing content marketing tool. Still, many companies face problems when using them. The trick is that you have to produce a huge amount of video if you want to derive the most benefit from video ads on Facebook.
Not every company has enough time, energy, and resources to do that. According to a report by Ascend2, 64% of advertisers consider video ads the most difficult type of content to create.
For this reason, we’ve developed an artificial intelligence system that can help you to create high-quality video ads without a camera or photographer. Sound interesting? Contact our team and we’ll be glad to show you how it works. Good luck with your Facebook ads!