8 Profitable Recommendations for Facebook Mobile Ads

8 Profitable Recommendations for Facebook Mobile Ads

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What is mobile advertising?

The smartphone multiplier market is estimated to be worth $944 billion in 2020. The multiplier market consists of all the hardware, software, products, services, and content that depend on smartphone ownership.

Facebook mobile ads — Deloitte survey

Deloitte anticipates the mobile ad market to be worth nearly $176 billion in 2020, representing 18% year-over-year growth. It stands to reason that the number of mobile users is increasing as well.

Facebook mobile ads  — mobile takeover

In the United States, 70% of the time people spend consuming media content is spent on mobile devices. The number of desktop users is decreasing every day, which is reflected in the advertising market as a whole.

Facebook mobile ads — mobile ad spending

According to Statista’s Digital Market Outlook, mobile ad spending is expected to outpace spending on desktop ads by 2022.

Why Use Facebook Mobile Ads?

Facebook now has 3 billion monthly active users across its family of apps and services according to a financial press release published at the end of April 2020.

Facebook mobile ads — the number of users

How to Launch Facebook Mobile Ads

To launch Facebook mobile ads, you first need to create a Facebook Business Manager account.

If you want to measure the success of your mobile ads, you’ll also need to set up a Facebook pixel. Pixel code is necessary for tracking how people interact with your ads.

If you use your ads to drive people to your mobile app, you’ll need to integrate your pixel with the Facebook SDK.

Here’s how to create Facebook mobile ads in eight steps:

Step 1. Go to Facebook Ads Manager.

Facebook mobile ads — Ads Manager

Step 2. Click Create to start a new campaign.

Facebook mobile ads — the create button

Step 3. Choose a marketing objective.

Facebook mobile ads — marketing objectives

Step 4. Form a target audience by hand or create a Custom (or Lookalike) audience.

Facebook mobile ads — audience

Step 5. Choose your placements. Here you can specify an operating system for target devices.

Facebook mobile ads — placements

Step 6. Set a budget and schedule ads.

Facebook mobile ads — budget and schedule

Step 7. Choose an ad format and customize your ad media and ad copy.

Facebook mobile ads — ad format and copy

Step 8. Turn on conversion tracking.

Facebook mobile ads — tracking

But before you walk through these eight steps, read these eight simple tips that will help you launch your Facebook mobile ads more effectively.

8 Recommendations to Run Effective Facebook Mobile Ads

Recommendation 1. Join the Facebook Audience Network

If you want to promote your business on mobile devices, show your mobile ads across the Facebook mobile ad network.

Facebook mobile ads — the Audience Network

The Facebook Audience Network contains thousands of mobile apps and websites where you can target people with Facebook ads.

If you’ve developed a mobile app yourself, don’t forget that you can also monetize your app with the Audience Network.

Recommendation 2. Boost Mobile App Installs

Another way to boost a mobile app and launch mobile ads is by choosing the App Install marketing objective in Facebook Ads Manager.

Facebook mobile ads — app installs objective

For example, if you advertise a mobile game, you can create Playable ads that consist of three ads in one: a lead-in video, a live demo, and a call-to-action screen.

Recommendation 3. Personalize Your Communication with Messenger Ads

Thanks to over 1.3 billion active users who send 20 billion messages every month, Messenger is a powerful Facebook mobile advertising platform that allows you to make your mobile ads personal.

Facebook mobile ads — Messenger statistics

There are four ways to start a personal chat with Messenger users:

  1. Ads in Messenger Inbox. Show your ad as a Messenger conversation.
  2. Messenger Stories ads. Run Stories ads in Messenger.
  3. Click to Messenger ads. Launch a sponsored post that drives users to a Messenger conversation.
  4. Messenger Sponsored ads. Retarget users with highly personalized offers.

Additionally, you can automate your messaging and create intelligent chatbots.

Recommendation 4. Manage Mobile Ads with the Ads Manager App

To monitor your ad campaigns when you’re away from your laptop or desktop, you can download the Facebook Ads Manager app for iOS and Android.

Facebook mobile ads — Ads Manager app

This app allows you to create and duplicate ad campaigns, receive results in real time, analyze them, and do many other things to stay connected with your Facebook mobile marketing 24/7.

Recommendation 5. Use Mobile Studio to Make Ads

Facebook Mobile Studio is a user-friendly platform that allows you to enhance your mobile image and video ads. You can use it to add logos, create simple animations, add and animate text, etc.

Facebook mobile ads — Mobile Studio

Additionally, Mobile Studio offers a list of mobile editing apps to help you make your ads even more attractive.

If you need some Facebook mobile ad examples, you’re welcome to check out these posts:

Recommendation 6. Always Experiment

The more experiments you conduct, the more experienced you become at marketing in Facebook Ads Manager and creating your ads on Facebook and other platforms in the Facebook family.

Test everything that comes to mind: ads, ad sets, ad campaigns, ad components, etc.

Recommendation 7. Read Eight Photography Tips from Facebook

Before creating ads as part of your Facebook mobile advertising strategy, you should read Facebook’s official recommendations for photos:

  1. Think mobile-first 
  2. Keep it simple
  3. Follow the rule of thirds
  4. Try varied perspectives and watch your edges
  5. Use interesting layouts
  6. Add a focal point and varied textures
  7. Light and shadow create a nice contrast
  8. Use attractive color combinations

Additionally, you can find more tips on creating appealing mobile video ads and converting Facebook users into customers.

Recommendation 8. Launch Video Ads at Scale with Artificial Intelligence

In the United States, Canada, Spain, Australia, New Zealand, Brazil, Turkey, and Saudi Arabia, more than half of the population watches online video every day.

Facebook mobile ads — video content viewers

Video is the hottest advertising trend, especially on Facebook and Instagram. You should use as much video as possible — and use video at scale. Video is a great way to boost conversions on Facebook and its platforms. 

You can use Softcube Artificial Intelligence to generate video ads at scale.

Contact us if you’d like to test AI for your business.

Thanks for reading our Facebook mobile advertising guide, and good luck!