Instagram Video Ads: 8 Tips and Tricks for Marketers

Instagram Video Ads: 8 Tips and Tricks for Marketers

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Want to know how to make Instagram ad videos hot and successful?

The number of marketers trying to figure this out is growing year by year. In fact, Instagram is the fastest-growing advertising platform.

Instagram video ads — the number of marketers

According to a survey by Social Media Examiner, the number of marketers who use Instagram to promote their business increased from 66% in 2018 to 73% in 2019.

Video is one of the crucial catalysts of this growth. Let’s get it straight. No matter what you surf for on Instagram, every third post is an advertisement, and every third sponsored post you stumble upon is a video.

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All around the globe, brands are disrupting Instagram with high-quality video content.

In Greece, Coca-Cola used short Instagram video ads to achieve a 92% on-target reach among people aged 14 to 55.

With a 90-second film turned into a video ad on Instagram, Audi Canada achieved an 8.5-point lift in ad recall and an 18% form submission conversion rate.

Pringles launched a hilarious Christmas Instagram video ad campaign with the video views ad objective that resulted in a 4.4% boost in new customers, a 4.2% increase in brand awareness, and a 48% lift in sales.

Want to achieve the same results using video content on Instagram? Read this tutorial till the end and get a special gift that will make your ad campaigns truly successful.

How to Be Successful with Instagram Video Ads

Nearly 90% of marketers claim that video ads on Instagram have been successful for them. Obviously, the question is How do these marketers succeed?

As a social media platform, Instagram was created to focus viewers’ attention on visual content.

And when it comes to visuals, video is king. That’s why the majority of Instagram ad formats support video content. 

Let’s recall those formats and mention some Instagram video ad specs:

Instagram Video Ads

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  • Instagram video ad size: up to 30MB
  • Instagram video ad length: up to 2 minutes

Traditional video ads on Instagram have two formats: landscape and square.

Instagram Stories Ads

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  • Instagram Story video ad length: up to 2 minutes
  • Instagram Story video ad size: up to 30MB

Instagrammers adore watching Stories. According to Statista, nearly 35% of all sponsored content on Instagram is in the form of a Story.

As a marketer, Stories not only let you reach a huge audience but give you limitless possibilities to tell about your business in any way you want.

To learn how to do that, read our Instagram Stories ads tutorial.

Instagram Explore Ads

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  • Instagram Explore video ad size: up to 30MB
  • Instagram Explore video ad length: up to 2 minutes

People are always looking for new things, especially on Instagram. Explore ads help users fulfill their desire for discovery while allowing businesses to reach potential customers who are likely to buy their products and services.

Instagram Carousel Ads

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  • Instagram carousel video ad size: up to 30 MB
  • Instagram carousel video ad length: up to 15 seconds

You can create a few ads in one thanks to the cards available in the carousel ad format. Each card is a separate item in your carousel where you can add a link, visual, and text.

Keep in mind that different ad placements support different numbers of cards. For example, you can use up to 10 cards for Instagram Feed carousels and expandable Stories carousels, but you can use only three cards for native Stories carousels.

7 Tips and Tricks for Creating Amazing Video Ads on Instagram

Here are Instagram video ads best practices for making spectacular content that will impress Instagram users and make them convert into customers.

Try Instagram Mobile Apps

First of all, don’t forget that there are creative tools like Softcube artificial intelligence that can simplify the editing process and make your videos more attractive.

Instagram video ads — mobile apps

Additionally, you can try two official mobile apps developed for Instagram advertisers: Boomerang and Hyperlapse. Interestingly, 25% of videos shared on Instagram are created with the Boomerang app.

Surprise Viewers in the First 4 Seconds

Keep in mind that you’re going to create videos for mobile users. Your video ads should be as short as possible to catch the attention of your target audience and encourage them to become your customers.

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Focus on Your Business

Add visual elements and use editing techniques to come up with a unique promotional style for your company or brand and stand out from the crowd of businesses and creators on Instagram.

Use Lights and Show Action

Lights, camera, action. These three words mean a lot not only in Hollywood but also in Instagram video marketing.

You can effectively influence your viewers’ perceptions by showing your business, products, and services in action. Always use good lighting to make your content vivid and visually appealing.

Experiment with Very Short Videos

Every day, the average Instagram user scrolls a few miles on the Instagram feed and makes a few hundred taps on the screen.

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One of the best ways to increase your customer base on Instagram is to appreciate the time of your potential customers who take part in this marathon. Test several-second videos. They’re instant and informative.

Add Polling Stickers

In 9 out of 10 beta video ad campaigns, polling stickers help achieve a 20% lower cost per video view for three-second videos. Not to mention that it’s a great way to find out the interests and habits of your audience.

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Post More

According to Instagram Business, 45% of Instagrammers think they’ll watch more video content on mobile in the future. Promotional videos are most effective when posted a few times a week or more. 

8 Best Instagram Video Ad Examples for 2020

Now it’s time to check out the best Instagram video ads for 2020. Remember that you can always visit Success Stories to get inspired by video ad campaigns launched by big brands and small companies.


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Chameleon Cold-Brew

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Pringles UK

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Pepe Jeans

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Nilla Wafers

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If these Instagram video ad examples aren’t enough for you, you can get more inspiration from more than 40 examples of Facebook video ads.

Create Instagram Video Ads with AI

Finally, we promised a gift to everyone who read this guide till the end.

Would you like to make Instagram ad videos automatically?

Use the Softcube Artificial Intelligence platform right now. Thanks for reading, and enjoy your AI-made videos!