In the age when you can shoot HD or 4K video with your phone in a pocket, everyone has become a creator. Deep inside, every creator has a dream of getting famous and collecting an army of followers. But ultimately, when creators forget about such dreams, they remember the true reason for creating content — to have fun with the process and, even more than that, to share their content with others.

If you’re considering using TikTok advertising for your…


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The Beginner’s Guide to TikTok Advertising

The Beginner’s Guide to TikTok Advertising

In the age when you can shoot HD or 4K video with your phone in a pocket, everyone has become a creator. Deep inside, every creator has a dream of getting famous and collecting an army of followers. But ultimately, when creators forget about such dreams, they remember the true reason for creating content — to have fun with the process and, even more than that, to share their content with others.

If you’re considering using TikTok advertising for your business, you’ve probably visited the platform and understood its beautiful gimmicks. TikTok did what other platforms couldn’t do or didn’t even think about. It combined things that were considered incompatible on other platforms.

That’s why TikTok has made it to the top of social media this quickly.

TikTok advertising — app downloads

In March 2020, TikTok reached 76 million monthly app downloads globally, which is likely to make it the most downloaded app of the year according to Ainnow Data.

Compared to 2018, the number of TikTok users in the United States skyrocketed 97.5% in 2019.

In September 2019, TikTok became the second most used mobile app in the United States after Facebook with US users spending an average of nearly 500 minutes in the app. In March 2020, this monthly average almost doubled to 858 minutes.

How to Create TikTok Advertising

After TikTok disrupted the way people share video, TikTok advertising gained tremendous popularity among businesses and brands.

TikTok advertising — sponsored content boost

According to the 2020 State of Influence Report by Traackr, TikTok took the cake in advertising between the first half of 2019 and the first half of 2020, leaving major social media platforms such as Instagram, YouTube, and Twitter way behind:

  • Paid active influencers on TikTok increased by 368%
  • Sponsored posts increased by 95%
  • Engagements with sponsored posts increased by 298%

To run TikTok advertising, you need to create a TikTok Ads Manager account.

If you’re already familiar with major ad platforms like Facebook Ads Manager, you’ll learn how to run ads on TikTok really fast, as TikTok Ads Manager works pretty much the same way.

TikTok advertising — TikTok Ads Manager dashboard

To create a TikTok advertising campaign, you need to set:

  • Marketing objectives. Just as in Facebook Ads Manager, all goals in TikTok Ads Manager are divided into three major groups: Awareness, Consideration, and Conversions. To learn more about them, read this article.
  • Placements. The same as Google and Facebook, TikTok has their own family of apps called placements, i.e. places where your TikTok ads can appear.
  • Audiences. You can form audiences using different targeting options based on users’ demographics and devices or create Custom Audiences and Lookalike Audiences to target users who have the same characteristics as your current customers.
  • Budgets. There are two types of budgets you can set for your TikTok ad campaigns. A lifetime budget is spent during the period you define. The daily budget is spent during one day.

After you customize these settings, you also need to upload and customize your TikTok advertisement videos or images. And that’s all — your TikTok ads are ready to go live! Once you launch your ads, you can monitor their performance on the TikTok Ads Manager dashboard.

How Much Does It Cost to Advertise on TikTok?

Compared to other ad platforms where you can start advertising for a few dollars, the TikTok advertising cost may hit you in the pocket.

The minimum ad cost on TikTok is:

  • $50 for the ad campaign level
  • $20 for the ad group level

If you use the lifetime budget option, TikTok will calculate your lifetime budget as the minimum daily budget (which is $20) multiplied by the number of days for which you schedule your ads. For example, if you run ads for 17 days, you’ll need to pay $340.

The amount of money you spend depends on the bidding type you choose. There are five bidding types on TikTok:

  • Cost per click (CPC). Set the amount you want to pay per click made by a user.
  • Optimized cost per click (oCPC). Set the amount you want to pay per action taken by a user.
  • Cost per thousand impressions or cost per mille (CPM). Set the amount you want to pay per one thousand impressions.
  • Optimized cost per mille (oCPM). Set the amount you want to pay per one thousand impressions that lead to conversions.
  • Cost per thousand views (CPV). Set the amount you want to pay per one thousand views of a 6-second or 2-second video.

Note that your bidding type is defined by your campaign goal.

TikTok Advertising Best Practices

If you’re ready to test TikTok advertising for your business, there are a few golden rules you need to know. Here’s how to do TikTok ads the right way:

Be Real and Natural

TikTok is booming on the media landscape because it has one distinctive difference compared to other platforms — it revolutionized video sharing by making it frivolous. To succeed with your TikTok videos, you should come as you are.

The simpler your posts and ads, the better the response they’ll get. Breaking the fourth wall is the best way to be simple. Consider your marketing not as producing professional video content but a direct face-to-face communication with every customer.

Find the Right Moment and Play

On TikTok, naturalness goes hand in hand with straightforwardness. To successfully promote your products or services, you should mention them in the first seconds before viewers skip your ad.

However, if you need to boost your brand awareness, don’t draw your viewers’ attention to products or services. Viewers don’t like ads; they like stories. Produce content in a playful format, entertain your audience, and amuse yourself!

Use the Full-Screen Vertical Format

TikTok is a mobile app, and you should use a vertical video format as an advertising and content standard. It will help you reduce the distance between your business and viewers by creating the effect of personal presence.

Add a 120 BPM Soundtrack

When you create a TikTok advertising video, you should remember that the soundtrack is just as important as the video footage. While 85% of Facebook users watch video content with the sound off, users on TikTok are used to enjoying content with the sound on because sound is an integral part of storytelling on the platform.

TikTok recommends making videos with fast-paced soundtracks that are higher than 120 beats per minute (BPM) because such videos usually get more views than those with music slower than 120 BPM.

Collaborate with TikTok Influencers

Another way to use TikTok to boost your conversions and sales is by attracting the followers of TikTok creators who have already gained popularity on the platform. Creators are recognized, and they know how to advertise on TikTok. If you clearly explain to them what you want to achieve using the platform and give them the right direction, they’ll guide users to your business.

Follow the Latest Trends on TikTok and Beyond

It’s important to follow the hottest news and creative trends both on TikTok and in the world. In such a way, you’ll be able to think out captivating and, more importantly, relevant ideas for your TikTok ad content.

TikTok advertising — most popular content categories

As of June 2020, the top eleven categories of TikTok content by hashtag views were:

  • Entertainment — 443.3 billion hashtag views
  • Dance — 150.3 billion hashtag views
  • Pranks — 54 billion hashtag views
  • Fitness and ports — 43.3 billion hashtag views
  • Home renovation and DIY — 28.6 billion hashtag views
  • Beauty and skincare — 21.8 billion hashtag views
  • Fashion — 17.5 billion hashtag views
  • Recipes and cooking — 12.9 billion hashtag views
  • Lifehacks and advice — 8.3 billion hashtag views
  • Pets — 7.5 billion hashtag views
  • Outdoors — 1.2 billion hashtag views

Explore the Most Followed TikTok Pages to Get New Ideas

To grow your TikTok audience and get better at TikTok advertising, you need to keep looking for creative new ways of expression. One of the best ways to do that is by checking out TikTok profiles that belong to other creators, brands, and businesses.

We’ve created two lists of TikTok pages you should take a look at. Enjoy!

The 40 Most Followed TikTok Accounts

As of November 2020, the top forty TikTok creators worldwide are:

  1. Charli d’Amelio — 98.5 million followers
  2. Addison Rae — 69.2 million followers
  3. Zack King — 52.7 million followers
  4. Loren Gray — 49.5 million followers
  5. TikTok — 48.7 million followers
  6. Spencer Polanco Knight — 48.6 million followers
  7. Dixie D’Amelio — 43.9 million followers
  8. Riyaz Aly — 43.6 million followers
  9. Bella Poarch — 43.2 million followers
  10. Will Smith — 42.5 million followers
  11. Michael Le — 42.1 million followers
  12. Jason Derulo — 39.8 million followers
  13. Brent Rivera — 35 million followers
  14. Baby Ariel — 34.8 million followers
  15. Faisal Shaikh — 32.1 million followers
  16. Gilmher Croes — 32 million followers
  17. Kimberly Loaiza — 30.9 million followers
  18. Jojo Siwa — 30.4 million followers
  19. Dwayne ‘The Rock’ Johnson — 29.7 million followers
  20. James Charles — 29.6 million followers
  21. Avani Gregg — 28.6 million followers
  22. Arishfa Khan — 28.6 million followers
  23. Jannat Zubair Rahmani — 28.2 million followers
  24. Nisha Guragain — 28 million followers
  25. Stokes Twins — 28 million followers
  26. Burak Özdemir — 28 million followers
  27. Flighthouse — 27.5 million followers
  28. Chase Hudson — 27.3 million followers
  29. Joe Albanese — 27.2 million followers
  30. Lucas and Marcus — 26.5 million followers
  31. Awez Darbar — 26 million followers
  32. Selena Gomez — 25.7 million followers
  33. Liza Koshy — 25.5 million followers
  34. Kristen Hancher — 24.7 million followers
  35. Sameeksha Sud — 24.5 million followers
  36. TikTok India — 24.4 million followers
  37. BTS — 24.5 million followers
  38. David Dobrik — 24.1 million followers
  39. Jacob Sartorius — 23.8 million followers
  40. Jayden Croes — 23.2 million followers

27 TikTok Brand Pages Where You’ll Get Ideas for Your Business Page

Here’s a list of TikTok accounts that belong to brands from different industries:

  1. ESPN — 12.4 million followers
  2. NBA — 11.9 million followers
  3. Netflix — 10.8 million followers
  4. Nickelodeon — 9.6 million followers
  5. WWE — 8.6 million followers
  6. NFL — 5.1 million followers
  7. Red Bull — 5 million followers
  8. Liverpool FC — 3.4 million followers
  9. Fortnite — 2.9 million followers
  10. Gymshark — 2.1 million followers
  11. San Diego Zoo — 1.7 million followers
  12. SNL — 1.5 million followers
  13. TeenVogue — 1.3 million followers
  14. Kaja — 1.4 million followers
  15. Chipotle — 1.3 million followers
  16. NASCAR — 818.7 million followers
  17. Gucci — 803.1 million followers
  18. The Washington Post — 775.4K followers
  19. Spikeball Inc. — 583.2K followers
  20. JGR NASCAR Team — 530.7K followers
  21. asos — 375.4K followers
  22. Mercedes-Benz — 325.2K followers
  23. Crocs — 307K followers
  24. Apple Music — 247.3K followers
  25. Vineyard Vines — 211.2K followers
  26. Guess — 52.2K followers
  27. Calvin Klein — 27.K followers

Have Fun with Your TikTok Advertising

If you want to get real results on TikTok, remember that your major goal is not to promote yourself but to have fun and entertain your audience. Just take a look at the content produced by any of the brands above and you’ll get what we mean. After you grow your audience organically, your ads will work twice as effectively.

Finally, don’t forget that you can use Softcube AI as an extra tool for your TikTok marketing.

Good luck, and enjoy your TikTok and TikTok advertising!

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